The Richmond Club, a private members club opened in 2020, was designed as a luxurious retreat where members could balance work and leisure. With its decadent, creatively inspired interior, the club offered an ideal environment for work, dining, and relaxation. Although the interior design was already underway, The Richmond Club needed a brand identity that would align seamlessly with its vision.
The challenge was to develop a brand identity that reflected the club’s sophisticated and opulent interior while maintaining a sense of contemporary, understated elegance. The identity needed to complement the rich design elements within the space and resonate with an audience seeking both luxury and a welcoming environment.
We crafted a brand identity that mirrored the refined luxury of The Richmond Club’s interiors, combining contemporary style with subtle elegance. The branding package included all essential elements, such as an exterior visualisation, a distinctive logotype, brand colour palette, typography styling, social media templates, and website designs. Each component was designed to convey the club’s unique ambiance and provide a cohesive, visually appealing experience for members.
