I’m a hands-on Creative Lead with experience across branding, campaign and digital design.

Over the last 20 years, I’ve worked with brands like Starbucks, Nestlé, Heinz, Quorn and Jus-Rol, helping shape creative that connects. I’ve led teams, built design departments from scratch, and partnered with clients at every stage — from strategy to execution.

My career began at Jellybean, where I rose from Junior Designer to Design Director / Creative Lead. I later joined Cracked, where I helped grow the business from 5 to 25+ people and built its internal studio — hiring, mentoring, and shaping its creative processes from the ground up.

In 2022, I launched IMAGINE™, a solo design consultancy, offering branding and design support to SMEs and startups. It gave me space to reset, reconnect with my values, and work more directly with clients. While I’m proud of that chapter, I’m now ready to return to a full-time creative team — one that values design thinking, collaboration and ambition.

I bring:

A calm, thoughtful leadership style

Experience building high-performing teams

Extensive knowledge of both B2B and B2C creative

Hands-on design craft across brand, digital and print

A focus on clarity, creativity and impact

If you’re looking for a senior creative who combines experience with curiosity, big-picture thinking with execution, and leadership with humility — I’d love to connect.