I am a Creative Lead with +15 years experience across design and creative direction, I’ve worked with leading national and global brands, including Associated British Foods (ABF), Compass Group, Danone, General Mills, Kraft Heinz, Nestlé, and Sodexo. Now as a freelancer, I leverage this extensive background to provide a versatile, hands-on approach to creative problem-solving.

I have led and managed creative teams, overseeing projects from initial concept through to final delivery. In my most recent full-time role, I established a dynamic studio where I directed all creative output for prominent clients, including Starbucks, various Nestlé brands, Quorn, Compass Group, and Sodexo. I was responsible for shaping and implementing creative strategy, ensuring our team consistently delivered high-quality work that aligned with both brand identity and client objectives.

My experience enables me to take a holistic approach to creative problem-solving, combining strategic, big-picture vision with an eye for meticulous attention to detail. I understand the importance of balancing high-level brand strategy with the precision needed for flawless creative execution, ensuring that design and messaging work seamlessly together to reinforce brand identity and create a strong, cohesive impact.