Nestlé sought a cohesive brand direction for its Coffee Partners division, which provides coffee solutions for foodservice environments such as hospitals, hotels, workplaces, and educational institutions. Nestlé Coffee Partners leverages a portfolio of established high-street brands, offering curated coffee and beverage services tailored to meet the needs of diverse settings. The goal was to reinforce their position as experts in coffee solutions, capable of delivering exceptional service and support across various sectors.
The challenge was to craft a brand identity that would clearly communicate Nestlé Coffee Partners' expertise and leadership in the coffee industry. The branding needed to highlight the division’s unique ability to offer both recognised, high-quality brands—like Starbucks and Seattle’s Best Coffee—and comprehensive support and resources to foodservice clients. The objective was to position Nestlé Coffee Partners as the top choice for tailored coffee solutions in the B2B market.
We developed a strategic brand positioning that underscored Nestlé Coffee Partners' expertise and leadership in coffee solutions for the foodservice and hospitality industries. The branding emphasised their extensive portfolio, including Starbucks and Seattle’s Best Coffee, to showcase the quality and variety they bring to clients. This approach reinforced their role as industry leaders while clearly differentiating their offerings in a competitive B2B market.
