Exclusive Ranges, a top supplier of premium foodservice equipment to prestigious UK hotels and restaurants—including The Ritz, The Ivy, and Le Gavroche—wanted to refresh their brand and launch a new website. The goal was to reconnect with the brand’s roots in chef culture and the catering industry, reinforcing its identity as a trusted expert in professional kitchen equipment.
The challenge was to re-energise the Exclusive Ranges brand with a renewed sense of purpose that resonated with its heritage and position in the industry. This required capturing the brand’s deep connection to chef culture and showcasing the vital relationship between the high-quality equipment they provide and the chefs who rely on it. The objective was to deliver a clear and impactful brand experience that highlighted their expertise while appealing to a discerning audience.
Through in-depth discussions, we identified and defined key brand pillars that aligned with Exclusive Ranges’ core values and expertise. We refined the brand’s essential elements to maximize impact, creating a refreshed brand identity that celebrated their legacy while looking to future growth. The updated brand language conveyed their unique offerings and expertise with clarity and purpose. As part of this refresh, we redesigned key touchpoints, including print ads, business cards, email signatures, price lists, and the new website, ensuring a cohesive and modern brand presence across all communications.
