Compass Group (Ireland), part of the global Compass Group, aimed to rebrand as Compass Ireland to establish a distinct identity in the Irish market. With annual revenue of around €68 million, the goal was to reflect local roots while aligning with Compass Group’s broader rebranding in Scotland and Wales.
I was responsible for overseeing the creation of a unique brand identity for Compass Ireland that resonated with Irish culture and values. The rebrand needed to balance aligning with Compass Group’s regional efforts and establishing a distinctly Irish identity celebrating Ireland’s landscape and traditions.
Through extensive research, the Irish Trinity Knot was integrated into the brand design, embedding it within the ‘A’ of “Ireland” to symbolise a deep connection to Irish culture. The knot, representing land, sea, and sky, reflected Ireland’s tradition of locally sourced food. We developed a full suite of branded assets, including a brand book, logo variations, PowerPoint templates, email signatures, business cards, stationery, and brochures, all to ensure a consistent and culturally relevant presence across print and digital media.
